Trademarks & TLDs

First Come, First Served.

The world of domains has always been about timing.

Not titles. Not trademarks.

Ownership doesn’t belong to the one with the name — it belongs to the one who gets there first.

That’s how it worked in Web2 (.com, .net, .tv).

That’s how it works in Web3.

And that’s how it works at kooky.domains.

Let’s Be Clear: Trademarks ≠ TLD Ownership

Owning a trademark doesn’t mean you own the namespace.

It never did.

You can trademark “Coca-Cola,” but you can’t stop someone from owning cocacola.com — unless you get there first.

Same story for Web3.

• .publicis? I own it.
• .l’oréal? Also me.
• .mrbeast, .famous, .ripcurl? Yep.
• They weren’t blocked. They weren’t protected.
• I claimed them. Onchain. Permissionless. Fair.

This isn’t squatting — it’s first come, first minted.

Domains Are Digital Real Estate

Trademark law protects products and services in specific contexts — not decentralized naming layers.

Just like you can’t sue someone for owning a Twitter handle that happens to match your brand,

you can’t override TLD ownership because your logo exists in a trademark registry.

No ICANN. No registrar. No middleman.

Just the chain.

What Happens If You Missed It?

If you’re a brand and someone else owns “your” TLD, you have 3 options:

1. Collaborate
2. Let’s talk. If there’s a real use case, we can co-create.
3. I’m here for builders, not trolls.
4. Register SLDs
5. Want your name under .famous, .fashion, or .streetfood? Let’s go.
6. This is cultural real estate — and I’m open to meaningful projects.
7. Move Fast Next Time
8. Because in Web3, nobody’s waiting for permission.

Not Legal Advice. Just Reality.

This isn’t legal advice. I’m not a lawyer.

But I’ve seen this space evolve — and I move like a collector who understands the rules before they’re written.

Final Thought

TLDs are identity infrastructure.

Not trademarks.

Not handles.

Not toys.

They’re the naming layer of the new web — and if you want in, you don’t send a cease & desist.

You show up early and onchain.

Want to Work Together?

If you’re a brand, builder, agency, or creator — and you’ve got vision — I’m open to collab, licensing, or custom SLD strategies.

Let’s build naming systems for the future, not fight over the past.