Kooky’s Picks: Top 10 Underrated TLDs Right Now

Beyond .Com: Why These Domains Are the Future

Tired of .com?  Kooky’s here.  Kooky’s Picks: Top 10 Underrated TLDs Right Now reveals the domains poised to disrupt the internet.  This list is your cheat code to snatching up digital real estate others haven't even considered.  Stop blending in. These TLDs–like .app, .xyz, .io, and more–solve the problem of a saturated domain market.  They’re your ticket to a memorable, brandable online presence.  Get ready to ditch the dinosaur domains and grab a slice of the future.

1. .app

Forget .com, ditch .net – if you're building anything even remotely related to apps, mobile, or software,  .app is your new digital kingdom. This isn't your grandpa's domain extension.  It screams modernity, security, and a laser-focus on the future of digital interaction. Snag a .app domain before your competitors wake up and smell the coffee – or should I say, download the app.  It's a bold statement, a digital handshake that says, "I'm tech-savvy, I'm secure, and I'm here to disrupt." You’re not just building an app, you’re building an empire.  .app is the foundation.

This TLD is not just a cool kid on the block, it’s backed by the Google Registry, meaning built-in HTTPS encryption is mandatory. Think of it as a free security detail for your digital storefront. No more messing around with SSL certificates. Google’s got your back. This ain't some fly-by-night operation, folks.  This is the future of online security, baked right into your domain.

While .com might be the old reliable, .app is the edgy newcomer with serious potential.  It’s a premium TLD, costing slightly more than your average domain (around $12-25/year), but think of it as an investment. You’re not buying a domain, you’re buying a brand identity. A .app domain is a clear signal that you’re not messing around. You’re playing in the big leagues.  Looking at .io or .co?  Yawn. Those are so 2022. .app is the future.

Kooky’s Pro Tip:  Don’t just register your main app name as a .app. Grab variations, related keywords, and even your competitor’s names (if they’re sleeping on this). This is digital land grabbing at its finest.

Features that matter: Mandatory HTTPS security, clear association with applications, operated by the Google Registry.

Pros: Built-in security, laser-focused branding, still has decent name availability, memorable and short.

Cons:  Slightly more expensive than traditional TLDs, limited appeal outside the tech industry (for now!), still building recognition amongst the general public (but that's your advantage, right?).

Get your .app domain now!

This is number one in "Kooky’s Picks: Top 10 Underrated TLDs Right Now" because it's a game-changer. It's a sign that you're not just building an app, you're building a movement.  You're a builder, an innovator, a disruptor. .app is your digital war cry.

2. .xyz

Forget the tired old .com graveyard.  .xyz is where the digital frontier is being staked.  Remember when everyone scoffed at the idea of anything other than .com?  Well, Google's parent company Alphabet didn't, snatching up abc.xyz.  That's a power move, folks. While some dinosaurs still cling to .com like a security blanket, savvy builders are scooping up premium .xyz domains for pennies on the dollar.  This isn't your grandpa's internet anymore. .xyz is raw, unfiltered potential, a blank canvas for the next generation of digital disruptors.  It's a land grab, and the early birds are feasting.

While initially pitched as the domain for "Generation XYZ," its true power lies in its universality.  It’s a chameleon, adapting to any brand, any industry, any vision.  This isn't about age; it's about mindset.  A .xyz domain screams, "I'm not playing by the old rules." It's the digital equivalent of a leather jacket and a smirk.

Why it's on Kooky's list:

This TLD is a sleeper hit, part of Kooky’s Picks: Top 10 Underrated TLDs Right Now because it’s massively undervalued.  Imagine snagging a three-letter domain for the price of a latte – that's the kind of alpha we're talking about.  Short, memorable, and ridiculously affordable (think $1-3 for the first year, $10-12 renewal), .xyz is a domain investor's dream.  The sheer volume of available names is staggering, meaning you can still find absolute gems.  While .com is a crowded bar, .xyz is the VIP lounge – exclusive, spacious, and waiting for you to make your mark.

Features & Benefits:

• Untapped potential:  While gaining traction, .xyz is still wide open, offering a massive selection of premium domains that would cost a fortune on .com.
• Flexibility: Neutral and adaptable, .xyz works for anything from tech startups to edgy art projects.  It's a blank canvas for your digital masterpiece.
• Affordability: Seriously, the price point is insane.  You can grab a portfolio of premium .xyz domains for the price of a single mediocre .com.

Pros:

• Extremely affordable: Budget-friendly even for large-scale domain acquisitions.
• Massive selection:  Find the perfect domain that reflects your vision.
• Neutral meaning:  Works for any project, any industry.
• Growing recognition:  Especially in the tech and startup world.

Cons:

• Lingering spam association:  Like any newer TLD, .xyz has had its share of spam issues, but this is rapidly diminishing as legitimate businesses adopt it.
• Less established:  Still building credibility compared to .com.
• Potential perception issues:  Some may still view it as less professional.
• Limited brand clarity:  Requires more effort to establish brand identity.

Implementation tip: Don't just buy any .xyz domain.  Think strategically.  Short, memorable, and brand-relevant are key.  This is your chance to stand out from the .com crowd, so make it count.

Website: https://gen.xyz/

The future is .xyz.  Are you in?

3. .io

Forget the tired old .com.  In Kooky’s world, we embrace the new, the disruptive, the underrated. And .io is precisely that. While the tech bros have caught on (somewhat), the vast potential of this TLD remains untapped.  It’s not just for input/output anymore, darlings.  This is about branding with a punch, a digital handshake that whispers "innovation." Think of it as the sleek sports car of the domain world: fast, agile, and turning heads.

.io has that inherent techy coolness, sure, but it's so much more.  Are you building the next-gen platform for creative collaboration?  Snag a .io. Launching a personal brand that oozes cutting-edge style? .io is your playground. This isn’t just a domain extension, it's a statement.  It says you’re forward-thinking, you're on the pulse of what's next, and you’re not afraid to stand out.

For brands, the .io TLD offers a chance to bypass the crowded .com landscape and carve out a unique digital identity.  Imagine a luxury fashion house using atelier.io or a cutting-edge culinary experience at gastronomy.io.  The possibilities are as limitless as your imagination.  

In "Kooky’s Picks: Top 10 Underrated TLDs Right Now," .io earns its place because it's a chameleon.  It's adaptable, memorable, and ripe for disruption.

Features: Tech and startup association, short and memorable, growing recognition, works well with tech terminology, international appeal.

Pros:  Strong tech industry recognition (which lends instant credibility), viewed as modern and innovative, better name availability than .com (a HUGE plus), popular in developer communities (attracting the right kind of attention).

Cons: Relatively expensive ($30-60/year—but consider it an investment in your digital future), less recognized outside tech circles (an opportunity for you to be a pioneer), originally a country code (who cares? It's evolved), may be seen as trendy rather than established (trends become empires, my friends).

Website: https://nic.io/

Implementation Tip: Don't just slap any old name on a .io.  Be strategic. Think about how the TLD complements your brand, your product, your vision.  A powerful .io domain is a weapon in your digital arsenal.  Wield it wisely.

4. .co

Forget the tired, predictable .com.  Are you building the future or clinging to the past?  .co, Colombia's rebellious cousin, offers a sleek, modern alternative for the forward-thinking brand. It whispers sophistication, screams global ambition, and, let's be honest, looks damn good on a business card.  Snag a short, punchy .co and watch your brand pop. It's the domain equivalent of a perfectly tailored suit – sharp, memorable, and just a little bit dangerous.

This TLD is one of Kooky’s Picks: Top 10 Underrated TLDs Right Now precisely because it's been criminally underestimated. While the marketing world caught on to its potential briefly, the true alpha opportunity lies in its current underutilization. Think of it as a sleeping giant, ready to be awakened.  .co provides the brevity and recognizability of .com without the baggage (and the price tag, in some cases, of a premium .com). It's the perfect play for startups and businesses looking to make a statement, particularly when their ideal .com is already taken.

.co offers a global commercial association, aligning perfectly with the borderless nature of modern business.  Need a shorter URL for your marketing campaign?  .co delivers.  No complex setup, no usage restrictions – just pure, unadulterated branding potential.  Expect to shell out around $25-$35 per year, a small price to pay for the edge it gives you over the .com clones.

Features: Short, memorable, mirrors .com branding, global commercial vibe, no usage restrictions, concise URLs.

Pros: Your savior when that perfect .com is snatched, internationally recognized, professional aura, slick marketing material.

Cons:  Let's be real, some dinosaurs will add the 'm' out of habit.  It might cost a tad more than some bottom-feeder TLDs, and while its SEO clout is growing, it hasn't quite caught up to .com's historical dominance.  But who needs history when you're making it?

Website: https://go.co/

This isn't for everyone.  .co is for the disruptors, the innovators, the ones who aren't afraid to stand out. If that sounds like you, stop playing it safe and grab a .co before the rest of the world wakes up. This is your chance to carve out a piece of digital real estate that’s both memorable and impactful. Don’t let it slip away.

5. .dev

Forget the tired old .com, .net, or even .io.  If you're building in the tech space, .dev is your digital power suit.  It screams "I code, therefore I am."  This isn't some dusty corner of the internet; Google birthed this bad boy in 2019, and it's built for speed and security.  HTTPS is mandatory – no exceptions. That's right, built-in security from the ground up.  While the masses are still fumbling with their shared hosting and Let's Encrypt certificates, you'll be sipping Mai Tais on a digital beach, secure in the knowledge that your .dev domain is flexing its cryptographic muscles. This isn’t just a domain; it's a statement of intent.  It's a signal flare to the tech community that you're serious.

Think of .dev as your digital storefront, flashing neon signs that say "Innovation Happens Here."  It's perfect for showcasing your portfolio, documenting your projects, and building micro-sites for specific tools or libraries.  While documentation on a .com feels like an afterthought, on a .dev, it feels integral, like the beating heart of your project.  And let's be honest, in the fast-paced world of tech, perception is everything.  A .dev domain whispers "professional," while a .com can sometimes mumble "amateur hour."

Looking for a killer domain name that isn't already squatted on?  The .dev landscape is still relatively uncharted territory, meaning you can snag premium domains that would cost you a fortune (or a kidney) in other TLDs.  Think short, punchy, memorable – the kind of domain that makes investors’ ears perk up.  Sure, it’ll set you back a little more than your bargain-basement .xyz (expect to pay $12-20/year), but consider it an investment in your brand, a down payment on future domination.

Now, let’s talk turkey.  Is .dev perfect?  Nah. It's laser-focused on the tech world. If you're selling hand-knitted sweaters, stick to .com.  Your grandma won't understand .dev.  Plus, it’s still relatively new, so some folks outside the tech bubble might not get it.  But for builders, for creators, for the disruptors shaping the future of technology, .dev is a no-brainer.  It’s a secret handshake, a signal boost, a digital badge of honor.  So grab your slice of the .dev pie before everyone else catches on.  This is Kooky’s Picks, and I'm telling you, this one's a winner. You can grab your own .dev domain over at https://get.dev/. Remember, fortune favors the bold.

6. .blog

Forget the tired .com, .net, or .org snoozefest. If you're serious about content, .blog is your digital power suit.  It screams "content is king" before a single pixel loads. This isn't your grandma's online diary; it's a focused platform for thought leadership, industry insights, and building a ravenous audience.  Owned by Automattic (the WordPress overlords), .blog is deeply ingrained in the content ecosystem. Despite this, it remains criminally underrated – leaving a wide-open landscape for savvy builders to stake their claim.  Think of it as prime digital real estate just waiting to be developed into a content empire.

This isn't just about a pretty web address; it's about signaling your commitment to quality content. While generic TLDs might get lost in the noise, .blog cuts through the clutter, instantly communicating your purpose.  This is crucial in a world drowning in information overload.  It’s like a neon sign flashing "CONTENT HERE" – a beacon for your target audience.

For content marketers, this is your secret weapon. Think about it:  yourbrand.blog is far more memorable and impactful than yourbrand.com/blog.  This seamless integration strengthens your brand identity and streamlines the user experience. Imagine the SEO juice!  You’re essentially building your content kingdom on land specifically zoned for maximum impact.

Let's talk brass tacks.  .blog domains typically run between $15-30/year – a small price to pay for a dedicated content platform. And yes, there are some caveats. If you’re selling widgets, not wisdom, .blog might not be your best bet.  It might also appear less “traditional” for certain corporate entities, which, frankly, is a bonus in my book.  Disruption is the name of the game.

Features: Clear content-focused meaning, WordPress/Automattic backing, Content marketing compatibility, Good domain availability, Instant communication of site purpose

Pros:  Immediately identifies content nature, Better name availability than generic TLDs, Strong association with established blogging ecosystem, Clear branding message

Cons: Limited to content-focused sites, May appear less professional for some business sites (which can be a plus!), Medium price range ($15-30/year), Narrower use case than generic TLDs

Implementation Tip:  Snag a killer .blog domain now before your competitors catch on.  Don't overthink it – a concise, brand-relevant name is key.

Why it's a Kooky Pick: This TLD is an untapped goldmine.  It's a powerful tool for content creators and marketers who understand the value of a laser-focused online presence.  In the cluttered digital landscape, .blog is a breath of fresh air.  Get in on the ground floor while you still can.  Visit get.blog to secure your piece of the future.

7. .online

Forget the dusty .com graveyard.  .online is the electric pulse of the now. This TLD screams digital native, broadcasting your web presence loud and clear.  It's a versatile beast, unbound by industry, perfect for carving out a distinct online identity—especially if you're juggling both a digital and physical storefront.  While the dinosaurs cling to their .coms, savvy builders are snatching up premium .online domains, understanding the alpha in its availability.  This isn't just an address; it's a statement.  It’s a neon sign flashing "We're here, we're digital, and we're ready to play."

Think of .online as the digital equivalent of prime real estate – it's still undervalued, making it a smart acquisition for forward-thinking domain investors and brands.  Want a short, memorable domain that doesn't cost a kidney?  .online delivers.  Imagine snagging yourbrand.online – crisp, clean, and instantly recognizable.  Try pulling that off in the .com wasteland.  This TLD is your ticket to a distinctive digital presence in a world drowning in digital noise.  Featured in "Kooky’s Picks: Top 10 Underrated TLDs Right Now" for a reason – it's a sleeping giant, ready to roar.

.online offers global appeal, fitting seamlessly into the international digital landscape.  No usage restrictions mean the playing field is wide open.  Build anything from a cutting-edge SaaS platform to a vibrant online community. The possibilities are as limitless as the internet itself.

Features: Industry-neutral, Global appeal, Contemporary branding, No usage restrictions, Good availability of descriptive names.

Pros: Crystal-clear web presence indicator,  Wide availability of short, memorable domains, Affordable pricing (think $3-5 for the first year, then $30-40 for renewal – a small price for digital domination), Works for virtually any online business.

Cons:  Okay, it's not as established as .com (yet).  It's also a tad longer than some alternatives.  Renewal pricing can vary, and recognition in some markets is still building. But honestly, these are minor speedbumps on the road to digital dominance.

Website: https://get.online/

This isn't about following the herd.  It's about staking your claim in the digital frontier.  .online isn't just a TLD; it's a vision.  It’s a signal to the world that you understand the future is online, and you're ready to lead the charge.

8. .page

Forget the tired .com, the predictable .net.  If you're crafting a razor-sharp online presence focused on delivering a singular, powerful message, .page is your weapon of choice. This isn't for sprawling corporate behemoths; this is for the focused disruptor, the builder, the artist showcasing their magnum opus.  Think single-page websites, killer landing pages, portfolios that scream talent, or document-centric projects that demand attention.  .page cuts through the noise, signaling a precise, content-first approach.  It's a digital katana, not a swiss army knife.

Operated by Google Registry, .page comes with built-in HTTPS, meaning security is baked right in.  This isn’t just a technical detail; it's a statement. You're serious about your content, and you're serious about protecting it.  While it's gaining traction in specific niches,  the masses still haven't caught on. This is your alpha opportunity.  Snatch up a premium .page domain now, before the hordes descend.  This TLD is tailor-made for content presentation, sleek portfolios, and minimalist web presences where a single, impactful page is all you need.

Think of it this way: your landing page IS your business card.  Your portfolio IS your resume. Why dilute the message with a generic TLD?  .page screams clarity and focus.

Features that matter: HTTPS by default (non-negotiable in today's landscape), a clear association with documents and pages (crucial for SEO and user understanding), Google Registry backing (stability and trust), content-focused branding (say goodbye to generic extensions), and a clean, professional perception (instant credibility).

Pros: Ideal for portfolios and landing pages that pack a punch.  Enhanced security out of the box.  A surprising number of quality names still available. Crystal clear content/document association.

Cons:  Admittedly, its use cases are more focused. The price point ($12-20/year) sits in the mid-range, which might deter the ultra-frugal.  General public recognition is still building.  And yes, it's probably too niche for sprawling corporate empires. But you’re not building an empire, are you? You’re building something disruptive.

Implementation is straightforward: Grab your desired .page domain from your preferred registrar (they’re readily available).  Build your killer single-page site.  Launch.  Dominate.

This isn't for everyone.  But if you’re part of Kooky's crew, you understand. This is about strategic domain acquisition.  This is about leveraging the underrated. This is about building the future, one impactful .page at a time.  Check it out: https://get.page/

9. .me

Forget the tired .com game.  .me is your secret weapon. This isn't just Montenegro's country code, it's a pronoun, a personal brand waiting to be unleashed. Think about it: yourname.me, hire.me, buildwith.me. It's conversational, it's actionable, and it's surprisingly underutilized.  While others are scrambling for scraps in the .com wasteland, you can carve out a unique online identity with a TLD that practically begs for engagement.  This isn’t for your grandma’s cookie recipe website – this is for builders, creators, and disruptors.  This is for you.

This TLD has been around since 2008, so it's not some fly-by-night newcomer.  It’s established, yet ripe for the picking. Snag a .me domain before the masses catch on.  This is your chance to stand out in a sea of digital sameness.  Are you a freelancer looking to level up your personal brand?  A developer showcasing your latest project? A visionary building the next big thing? .me is your digital handshake, your personal invitation to connect.  It’s short, memorable, and frankly, cooler than most.

.me domains typically run between $15-25 per year—a small price to pay for a major brand boost.  While it might not be suitable for a Fortune 500 company (though who knows, maybe you’ll be a Fortune 500 company thanks to the edge this TLD gives you), it’s perfect for individuals, startups, and anyone looking to inject some personality into their online presence.

Features: Personal branding focus, Creates natural language in domain names, Established history (since 2008), Memorable and short, Works well for action verbs (hire.me, contact.me)

Pros: Creates conversational domain names, Strong personal branding potential, Better availability than .com, Short and memorable.

Cons: Might feel less formal for some industries (but who wants to be formal anyway?), Medium price range ($15-25/year),  May not work well for larger businesses (unless they’re bold enough), Some residual confusion with its country code origin (which you can use to your advantage – “It’s international, baby!”).

Website: https://domain.me/

Kooky’s Picks: Top 10 Underrated TLDs Right Now isn't just a list; it's a call to action. .me is a prime example of a TLD waiting to be exploited by the smart and the strategic. Don't let this opportunity pass you by. Grab your .me domain and start building something memorable.

Top 9 Underrated TLDs Comparison

Own the Future: Snag Your Underrated TLD Now

"Kooky’s Picks: Top 10 Underrated TLDs Right Now" isn't just a list, it's a prophecy.  We've dissected the digital landscape, bypassed the .com graveyard, and unearthed the TLDs poised to disrupt. From the sleek functionality of .app and .dev to the personal branding power of .me, these extensions offer more than just an address – they're a statement. Remember, .xyz isn't just letters, it's a generation. .io isn't input/output, it's innovation.  .co isn't company, it's community. And .blog, .online, and .page?  They’re your blank canvases, ready for your digital masterpiece.

Choosing the right TLD is paramount. Think about your brand, your target audience, and the narrative you want to build. Are you a tech startup disrupting the status quo? .dev might be your jam. A personal brand building an online empire?  .me could be your crown.  Looking to build a thriving online community and generate buzz? Consider implementing a robust referral program software to amplify your reach. You can find some great options in this article about 8 Rewardful alternatives from Refgrow, perfect for boosting organic growth through referrals.

Forget blending in – these TLDs are about standing out.  They're about crafting a digital identity that's as unique and dynamic as your vision.  This isn't about domain names, it's about domain dominance.  "Kooky’s Picks: Top 10 Underrated TLDs Right Now" is your playbook for owning the future of the internet. Don't just read the future, write it. Head over to Kooky Domains and grab your piece of tomorrow’s internet real estate before someone else does. These aren't just domains, they're destiny.