Kooky's .worldsurfleague TLD Opens a Private Second-Level Domain Registry on Freename
WILMINGTON, Delaware — Kooky, an independent onchain TLD operator, announces that the .worldsurfleague top-level domain — registered on the Freename decentralized registry — is now operational as a private second-level domain registry. Under the Freename protocol, TLD owners retain full authority to issue second-level domains beneath their namespace, creating an independent naming economy that operates entirely within the .worldsurfleague extension.
How the SLD Economy Works
When a top-level domain is registered on Freename, the owner does not simply acquire a namespace string — they acquire the ability to operate a registry beneath that namespace. Any string registered beneath .worldsurfleague is a second-level domain that the TLD owner can issue, sell, or assign to any party of their choosing. The TLD owner sets the terms, controls the supply, and retains full sovereignty over the namespace below them.
This model inverts the traditional domain hierarchy. In conventional DNS, second-level domain registrants depend on the policies of the TLD registry — a centralized operator that sets pricing, eligibility rules, and usage terms. Under the Freename model, the TLD owner is the registry. They define the rules. The namespace is theirs to develop as they see fit.
Professional Surf Competition Namespaces as Registry Infrastructure
Professional surf competition namespaces — those anchored to the global infrastructure of professional surfing events and athlete rankings — create registry environments with a built-in ecosystem of athletes, sponsors, media, and fans. Every second-level domain issued beneath .worldsurfleague carries the specificity of the competitive surfing string, making it a distinctive identity record for any entity operating within the professional surfing ecosystem.
The .worldsurfleague namespace is now available for SLD issuance. Any party interested in registering a second-level domain beneath .worldsurfleague may do so through the Freename protocol or by contacting the TLD operator directly through kooky.domains.
What Is an Onchain TLD?
Freename is a Web3 domain registry enabling the registration of top-level domains on blockchain infrastructure. Unlike traditional DNS, onchain TLDs offer permanent, censorship-resistant ownership recorded on a public ledger. Each top-level domain registered on Freename functions as a sovereign namespace — enabling the creation of second-level domains, decentralized websites, Web3 identities, wallet addresses, and smart contract integrations beneath it.
TLD owners retain full control over their namespace, including the ability to issue second-level domains to third parties, build decentralized applications, and integrate their namespace into broader Web3 infrastructure. Freename operates on a multi-chain architecture, ensuring registered namespaces are accessible across major blockchain ecosystems.
The Role of Independent Operators
Kooky operates as one of the most active independent operators in the onchain TLD space, holding a portfolio of 1,500+ top-level domains on the Freename decentralized registry. The portfolio spans corporate namespaces, geographic identities, keyword domains, sector-specific TLDs, and event-based namespaces.
Independent operators play a foundational role in the development of the decentralized domain ecosystem — establishing namespace positions, driving awareness of Web3 domain technology, and creating the supply-side infrastructure upon which broader adoption is built.
The .worldsurfleague TLD is registered on the Freename onchain registry and is open for second-level domain issuance.
